Casper Mueller Kneer were approached to design a new architectural identity for Handsome Corporation’s TIME brand. The new identity includes the entire physical store environment including the walls, floor and ceiling, lighting design and furniture design.
All elements in the space are custom designed for Time and part of a bigger brand language. The flooring is a custom designed terrazzo, made in different shades of beige and blue.
Read more
The furniture items are made from sedimentation stone, they are solid and heavy. The walls are plastered in natural clay. The only immaterial element is the ceiling, its function is to offer luminosity and lightness.
Locations: various stores across Seoul and South Korea
Team: Olaf Kneer, Marianne Mueller, Vicente Hernandez, You Seok Cho, Karolina Woch, Halina Hoffmann
Lighting Design: Lichtvision, London Berlin Hong Kong
Terrazzo tiles: Huguet Mallorca
Photography: Rohspace and Lee Jeong Woo
