Céline Cheongdam Seoul Flagship Building

Celine’s new Flagship Building is located in the Cheongdam district of Seoul, Korea.

This 7 storey mixed use building has a stepping building mass which unified through a simple brick envelope. The brick used is a light coloured bespoke terracotta unit that is laid in a complex bond using different lengths and opening types. The resulting brick skin resembles a veil, part closed, part transparent displaying a variety of conditions across this animate and tactile façade. At night, when the building is illuminated the full effect of the perforated brick skin is revealed.

Internally, the floors are layed out using a combination of terrazzo and a marble parquet, which has first been introduced in the Mount Street store and now re-arranged, made up of an pattern of different precious marbles.

The main lighting is provided by large scale stretch fabric light boxes. A signature feature which Casper Mueller Kneer have developed for Celine, the light boxes produce a soft and even lighting condition.

Design Team at Casper Mueller Kneer: Marianne Mueller, Olaf Kneer, George Barer, Vicente Hernandez, Kyung Tae Jung, Sabrina Rothe

Photography: Paul Riddle