Celine’s new Flagship Building is located in the Cheongdam district of Seoul, Korea.
This 7 storey mixed use building has a stepping building mass which unified through a simple brick envelope. The brick used is a light coloured bespoke terracotta unit that is laid in a complex bond using different lengths and opening types. The resulting brick skin resembles a veil, part closed, part transparent displaying a variety of conditions across this animate and tactile façade. At night, when the building is illuminated the full effect of the perforated brick skin is revealed.