Casper Mueller Kneer Architects

Bally Montenapoleone, Milan

Bally’s new flagship store in Via Montenapoleone is a result of our complete re-working of the brand’s world-wide architectural identy.

The store in Milan extends over three floors organised like a large villa, with the ground floor being most open and public, a kind of foyer with a travertine cobbled floor and silver travertine wall linings, a first floor which uses timbers and custom designed carpets to create a more intimate and private feel, and an upper floor resembling a Milanese apartment, with an oak parquest floor and custom designed furniture pieces.

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Client: Bally
Location: Milan, Italy
Project Duration: 2018-2019 Gross Internal Floor Area: 500m2